Todd Robson is an award-winning communicator, strategist and problem solver with agency, journalism, government, national and local news experience.
With close to 15 years of experience working in live television, network and local news, combined with a career in corporate and strategic communications, Todd now provides clients with expertise, direction, advice and support with…
Todd specializes in providing high-level consulting, writing and project management, delivered on-time and above expectations. As a registered lobbyist (federal and provincial) Todd can also guide clients through government relations, issues management, and political strategy.
His clients cover a wide spectrum, including post-secondary institutions, health care, mining, technology start-ups, and communications agencies in Canada and the United States. Todd has also completed his San’yas Indigenous Cultural Safety Training and is able to incorporate Indigenous relations to his client work and projects.
Information is giving out; communication is getting through.
An expert in influential communication, Gloria has been helping organizations deliver their messages to internal and external audiences and key stakeholders for over 30 years. She plans and delivers impactful internal and external communications; engages media and stakeholders; and help clients gain an understanding of the reach and impact of their communications.
Gloria’s expertise in the field includes her work at the City of Sudbury, where she provided communications and marketing services to all departments, including the Mayor and City Manager. This included media relations, advertising, speech writing, and the planning of corporate events.
Most recently, as Cambrian College’s Communications Manager, Gloria was responsible for the development and implementation of Cambrian’s internal and external communications, including social media, as well as events and activities that promoted the College’s programs, research, recruitment activities and brand.
“Todd was integral in managing proposals for two new websites. He listens to what you are looking for and can easily translate that information into the technical details. Todd is easy to work with, extremely knowledgeable and prompt with all responses. He also holds people accountable and understands what’s important to make a project come together. This is the second time we’ve worked with Todd on a project and he really understands quality. I look forward to working with Todd again in the future.”
Sheri Tomchick Founder - Plan A Health Care Staffing Solutions Inc
“Whether it is working with our team here in Toronto or with our clients who are spread out across the continent, Todd is able to provide perspective, creative and insight that has really helped us understand how stories are crafted, pitched and sold to ever level media.”
Peter Evans President and Co-Founder - ExpertFile
“I’ve had the pleasure of working alongside Todd on a number of projects. He has an expert-level knowledge of the media, how it operates and how to get his clients valuable news coverage to build their brand. As a marketing project manager, Todd knows how to get the best bang-for-buck for clients — using digital, social and traditional media tools to help clients grow. His strategic method of thinking is an incredible asset and I have personally highly recommended him to executives.”
Fraser Torosay President - Conway Fraser
“Todd has been a tremendous support to the Cambrian marketing and communications team. His creativity, and innovative, results-focused approach to his craft continues to pay dividends for the College.”
Shawn Poland Associate Vice President, Strategy, Enrolment & Coll Advancement - Cambrian College
“Working with Todd Robson has been excellent experience. His content knowledge related to marketing, media, and communications combined with his strong focus on customer service, helped both NORCAT and our client tech start-ups on a variety of strategic projects. More specifically, Todd’s work in helping our mining technology clients “tell their story” – both in written and video format – has been critical to further the brand of our community as the world’s leading mining technology cluster. We look forward to working with Todd in the future as he has really made a difference.”
Don Duval Chief Executive Officer - NORCAT
“Todd is fantastic to work with. Todd is able to take both a high-level view of activities, provide strategic recommendations, while understanding the tactical implications of these recommendations. He excels in both high engagement projects as well as high independence projects. He’s someone I have full confidence in his work, I know it will be delivered on time and at a high quality.”
JP Rains Director, Digital Strategy - Laurentian University
Sudbury’s bribery trial was a crisis for the Ontario government — but local voters may not care
Over the last four years, a series of unusual events have made the riding of Sudbury an interesting one to watch, and not just for locals: headlines about behind-the-scenes politics — and a resulting trial — have reached across the province. Sudbury has the third-largest population of northern Ontario’s 13 ridings. It has been Liberal red for the past 23 years, minus a brief (but consequential) interruption by the NDP. read more
Media Training – Can You Afford NOT to Be Prepared When Reporters Come Calling?
Want to see someone in a respected position of power throw away a career in all of about two minutes? Stephen Duckett was an expert in his field. Respected globally. Until this… Watch this exchange. Duckett wasn’t prepared to deal with media. He paid a serious professional price and left a lesson for us all to learn from. In fact, his exchange is used by a lot of media trainers on exactly what not to do in a crisis situation. As a former news producer, I remember scrambling to find an expert opinion or perspective when news was breaking. read more
Will the real Elian please stand up
It has been a little more than two years since Elian Gonzalez was thrust onto the world’s stage, the unsuspecting child star of the 20th century’s biggest custody battle. Now that he is back in his Cuban home, Elian’s celebrity has begun to fade, but his journey from Cuba to the United States and back again left an indelible mark on world politics. So, where is Elian? Cuban authorities will tell you that he has gone home to live a normal life with his father in Cardenas, Cuba. read more
Fighting Red Tape To Win The Media Relations Speed Game
It’s a situation that happens every day in the media relations world. A reporter calls and they need someone for an interview fast. This is how the scenario should play out: Step 1 – The media calls a communications officer with a simple request for information and an interview on a recently announced program. Step 2 – The communication officer identifies a suitable spokesperson. Step 3 – The reporter and spokesperson talk, arrange an interview — and there is some excellent earned media and exposure for your institution. It sounds simple enough. But, not so fast. read more