TODD ROBSON

Todd Robson is an award-winning communicator, strategist and problem solver with agency, journalism, government, national and local news experience.

With close to 15 years of experience working in live television, network and local news, combined with a career in corporate and strategic communications, Todd now provides clients with expertise, direction, advice and support with…

  • Public Relations
  • Crisis Communications
  • Communications and Media Strategies
  • Political Strategies
  • Federal and Provincial Government Grant Proposal Writing
  • Government Relations and Lobbying

Todd specializes in providing high-level consulting, writing and project management, delivered on-time and above expectations. As a registered lobbyist (federal and provincial) Todd can also guide clients through government relations, issues management, and political strategy.

His clients cover a wide spectrum, including post-secondary institutions, health care, mining, technology start-ups, and communications agencies in Canada and the United States. Todd has also completed his San’yas Indigenous Cultural Safety Training and is able to incorporate Indigenous relations to his client work and projects.

Gloria Staskus

Information is giving out; communication is getting through.

An expert in influential communication, Gloria has been helping organizations deliver their messages to internal and external audiences and key stakeholders for over 30 years. She plans and delivers impactful internal and external communications; engages media and stakeholders; and help clients gain an understanding of the reach and impact of their communications.

Gloria’s expertise in the field includes her work at the City of Sudbury, where she provided communications and marketing services to all departments, including the Mayor and City Manager. This included media relations, advertising, speech writing, and the planning of corporate events.

Most recently, as Cambrian College’s Communications Manager, Gloria was responsible for the development and implementation of Cambrian’s internal and external communications, including social media, as well as events and activities that promoted the College’s programs, research, recruitment activities and brand.

What OUR Clients Have to Say

“Todd was integral in managing proposals for two new websites. He listens to what you are looking for and can easily translate that information into the technical details. Todd is easy to work with, extremely knowledgeable and prompt with all responses. He also holds people accountable and understands what’s important to make a project come together. This is the second time we’ve worked with Todd on a project and he really understands quality. I look forward to working with Todd again in the future.”

Sheri Tomchick Founder - Plan A Health Care Staffing Solutions Inc

News & Events

Work on leading-edge housing complex could start in September
If all goes according to plan, Project Manitou will be breaking ground in September. The downtown housing complex, which will be situated behind Cherry Gardens near Brady Street, promises to fill the streets with happy residents. The 826-unit housing complex will include 248 affordable housing units, 476 low-cost units for seniors and 102 units available at market rates.  read more

Major Housing Development for Downtown Sudbury
Project Manitou, comprised of affordable housing tailored to seniors, will include two 17-storey towers located near Brady Street. Todd Robson, a spokesperson for the project, said after clearing a few administrative hurdles, the project is moving forward. The planning committee approved the rezoning application and development charges have been waived, paving the way for this transformative housing complex. read more

Sudbury’s bribery trial was a crisis for the Ontario government — but local voters may not care
Over the last four years, a series of unusual events have made the riding of Sudbury an interesting one to watch, and not just for locals: headlines about behind-the-scenes politics — and a resulting trial — have reached across the province. Sudbury has the third-largest population of northern Ontario’s 13 ridings. It has been Liberal red for the past 23 years, minus a brief (but consequential) interruption by the NDP. read more

Media Training – Can You Afford NOT to Be Prepared When Reporters Come Calling?
Want to see someone in a respected position of power throw away a career in all of about two minutes? Stephen Duckett was an expert in his field. Respected globally. Until this… Watch this exchange. Duckett wasn’t prepared to deal with media. He paid a serious professional price and left a lesson for us all to learn from. In fact, his exchange is used by a lot of media trainers on exactly what not to do in a crisis situation. As a former news producer, I remember scrambling to find an expert opinion or perspective when news was breaking. read more

Will the real Elian please stand up
It has been a little more than two years since Elian Gonzalez was thrust onto the world’s stage, the unsuspecting child star of the 20th century’s biggest custody battle. Now that he is back in his Cuban home, Elian’s celebrity has begun to fade, but his journey from Cuba to the United States and back again left an indelible mark on world politics. So, where is Elian? Cuban authorities will tell you that he has gone home to live a normal life with his father in Cardenas, Cuba. read more

Fighting Red Tape To Win The Media Relations Speed Game
It’s a situation that happens every day in the media relations world. A reporter calls and they need someone for an interview fast. This is how the scenario should play out: Step 1 – The media calls a communications officer with a simple request for information and an interview on a recently announced program. Step 2 – The communication officer identifies a suitable spokesperson. Step 3 – The reporter and spokesperson talk, arrange an interview — and there is some excellent earned media and exposure for your institution. It sounds simple enough. But, not so fast. read more